The Gold is in the follow up . . .
What if the clients you’re looking for are already in your inbox?
Hint: They are. They are waiting to see what you do and say next.
It’s not that you don’t have leads. It’s that you don’t have a system.
You’re showing up.
You’re doing the open houses, posting on socials, networking, staying visible...
And yet — your business still feels unpredictable.
Like no matter how much you hustle, it’s just not adding up.
One month you’re slammed. The next? Crickets.
And the pressure to find your next deal never really goes away.
The truth is:
You’re already talking to people who need your help.
But without a consistent follow-up strategy, they slip through the cracks — and end up working with someone else.
And it’s not because they didn’t like you.
It’s because you disappeared from their radar during their decision window.
Follow-Up Gold gives you the language, structure, and rhythm to turn conversations into clients . . . without feeling salesy or stressed.
No awkward scripts. No cold calls. No wondering what to say or when to say it.
Just a clear, proven system that keeps you in flow and keeps clients coming back with a YES when they are ready to make the decision to move forward with you.
No Awkward Scripts. Just Powerful Words That Sound Like You.
Will this work for me?
Yes! Especially if you’ve been telling yourself...
“I don’t have a big database.”
You don’t need thousands of leads. You just need a way to stay meaningfully connected to the ones you do have. This program helps you build consistency, even with a small list — and it grows with you.
“I’m brand new and don’t know what to say yet.”
Perfect. You’ll skip the messy guesswork and start your business with clear, authentic communication from day one. The scripts and strategies inside Follow Up Gold are designed to feel good and sound like you.
“I’ve been in business for years. I already know how to follow up.”
Then why aren’t you doing it consistently? (No shade — just real talk.)
Follow Up Gold isn’t about theory. It gives you a system that works, templates that save time, and support to make it stick.
“I’ve tried other systems and I never follow through.”
This one’s different — because you’re different now. You’re not here for hustle. You’re here for alignment, ease, and a business that feels sustainable. Follow Up Gold is built around your voice, your values, and a structure that’s simple enough to stick.
“What if I invest and it doesn’t work for me?”
Let’s be real: one client covers this investment 10 times over.
But this isn’t just about money. It’s about finally having a business that feels clear, steady, and fully yours. That’s what this program helps you build — and I’ll be here to walk you through it.
Bottom Line:
If you’re ready to stop second-guessing and start leading every conversation with clarity and confidence, Follow-Up Gold
Imagine . . .
You start your day knowing exactly who to follow up with — and exactly what to say.
No more scrambling. No more second-guessing. No more missed opportunities.
You’re confidently leading conversations, reactivating old leads, and turning maybes into yeses — all without feeling salesy or chasing people down.
Your pipeline is full. Your calendar is booked.
And your business finally feels steady, aligned, and fully yours.
What if your next $50,000 in commissions is hidden in conversations you’re already having… and Follow-Up Gold gives you the exact formula to uncover it?
Once You Master the Proven Follow-Up Formula Inside Follow-Up Gold,
Here’s What You Can Expect…
✅ Leads will actually respond—no more getting ignored or feeling like you’re shouting into the void.
✅ You’ll book more appointments with ease, using simple, no-pressure scripts that make leads want to meet with you.
✅ Your confidence will skyrocket because you’ll know exactly what to say in every follow-up—without sounding pushy or desperate.
✅ Your pipeline will be full of engaged, ready-to-work-with-you clients, instead of cold leads that never convert.
✅ Your bank account will start growing consistently as follow-up becomes a natural, predictable way to close more deals.
When you join Follow-Up Gold, here’s exactly what you get:
✅ Lifetime access to the full Follow-Up Formula Framework
My signature step-by-step system that shows you what to say, when to say it, and how to follow up with confidence and heart — so you never feel awkward or unsure again.
($997 Value)
✅ Proven Scripts and Templates for Authentic Outreach
Real language that works — without sounding pushy or robotic. These are the exact scripts I teach my private clients to spark connection and keep the conversation flowing.
($497 Value)
✅ Live Coaching* and Support to Customize Your Plan
You don’t just get the strategy — you get me in your corner, helping you implement it in real time so you stay focused, accountable, and aligned every step of the way. (*This is the only time this year, I will be offering this program with a live coaching component).
($697 Value)
✅ Bonus: Follow-Up Planning Workshop + Worksheets
Create a clear, customized plan that fits you, your schedule, and your business goals — so follow-up becomes second nature, not a stressor.
($197 Value)
✅ Bonus: "No More Ghosting" Email Follow-Up Scripts
Done-for-you emails that reconnect cold leads and spark responses from people you thought ghosted you for good.
($97 Value)
Total Value: $2,485
Today’s Price: Only $997 +gst
You’re not just getting a course. You’re getting a system — one that helps you turn conversations into clients consistently without selling your soul or chasing people down. AND you will be applying the strategies you learn in real time.
One commission covers your investment — and what you learn inside will pay you back for years to come.
What you'll learn inside Follow-Up Gold ensures you don't leave another deal on the table.
Follow-Up Gold is for you if . . .
You’re tired of leads going cold and slipping away
You want to follow up without feeling awkward or pushy
You’re ready to feel confident and in control of your pipeline
You know you’ve been holding back — and you're ready to change that
Because of what I learned around follow-up and leadership, I have more transactions coming up than I would have before. I’m seeing the momentum now from the foundations we built together. - Olga C, Realtor
I used to overthink every message. Now I know what to say, and people are replying! - Eleen C, Realtor
In the past I have sent out emails and not got a lot of engagement. Deb's follow up formula has helped me to increase engagement when I am messaging leads and past clients.
I am really excited about what this means for me and my business now that I am communicating more effectively in my follow up and actually getting better engagement!
Lori H.
Realtor
Now when the doubt about reaching out or about what to say creeps in, I remember what I have learned from Deborah about leadership in my communications.
For the first time, I am reaching my business goals with more ease and feeling more like myself while I do.
Corina S.
Realtor
I've been in sales for over 30 years. Deborah's approach to sales leadership is the most authentic and effective approach I have ever come across.
I started working with Deborah to get more organized. I got so much more. If you are ready to truly run your business like a business and lead like a pro, you should work with Deborah.
Linda B.
Realtor
With Follow Up Gold, you’re not just learning theory, you’re taking action with my exact messaging, templates, and live coaching support to make sure you succeed.
No more wondering “what do I say next?” - just confidence, clarity, and commissions rolling in.
Let’s make follow-up effortless and profitable - together.
Imagine looking back six months from now, knowing you finally cracked the code. Your pipeline flowing. Your confidence unstoppable. Your income consistent, because you mastered the conversations that matter.
Say Goodbye To...
🙅 Waking up stressed and discouraged because your inbox is full of unanswered follow-ups, your pipeline feels dry, and you’re wondering where your next commission check will come from.
🙅 Hoping that today will be the day a past lead finally reaches out—but instead, watching them buy or sell with another agent while you struggle to make consistent income.
🙅 Always feeling frustrated and uncertain because you don’t know what to say after the first follow-up - and worrying that every ignored message means you’re missing out on money you should be making.
🙅 Struggling to book appointments and close deals, watching other agents thrive while your bank account stays stuck, making you wonder if real estate will ever feel predictable and profitable for you.
Instead You'll...
💫 … wake up feeling confident and in control, knowing exactly how to follow up in a way that gets responses, builds trust, and keeps your pipeline full - so you never stress about where your next deal is coming from.
💫 … have a system that keeps leads engaged - so when they’re ready to buy or sell, you’re the first agent they call, and your bank account keeps growing steadily.
💫 … follow up with ease, knowing exactly what to say at every stage - without overthinking, second-guessing, or losing potential commissions to competitors.
💫 … effortlessly book appointments, turn leads into loyal clients, and watch your income grow - without the constant anxiety of wondering when your next paycheck will hit.
Meet Your Instructor & Coach
Deborah Stellingwerff is the high-voltage, heart-centered powerhouse every realtor didn’t know they needed and now can’t live without. A former top-producing agent turned master coach, she’s the voice of soul meets strategy, showing real estate professionals how to ditch the sleaze, lead with confidence, and turn conversations into clients, without losing their integrity (or their minds).
With a Master's in English and a brain wired for persuasion, Deborah doesn’t just teach sales, she rewrites the story around it. Whether she’s helping you navigate your money blueprint, find your aligned lead gen rhythm, or master the art of follow-up that actually feels good, she’s insistently loving, boldly wise, and always a few steps ahead with the perfect blend of tough truth and tender encouragement.
Inside Follow Up Gold, you’re not just learning scripts or strategies, you’re building unshakable confidence, mastering powerful client conversations, and finally creating a business that feels as good as it looks on paper. You’ll walk away with tools you can use immediately, clarity about what truly works for you, and the kind of leadership presence that clients trust and follow.
Get ready to sell with purpose, serve with heart, and succeed on your terms.
⭐️ What You'll Learn ⭐️
MODULE ONE: Mindset & Messaging
Confident Conversations Without Feeling Salesy
Ditch fear and pressure in sales
Create authentic, heart-led connection
Believe in the value you offer.
Learn what not to say.
Become that person who follows up naturally and easily.
MODULE THREE: What to Say & How to Say It
Scripts, Language, & Sales Leadership
Exactly what to say in any stage of the relationship
Sales language that builds trust
Hande objections and indecisiveness with grace
MODULE FIVE: Lead Gen Systems & Strategies that Work for You
Aligned client creation methods that feel good . . . and actually work
Learn how to choose lead generation strategies that match your strengths, energy, and schedule
Set up a plan so you know exactly what to do daily, weekly, and monthly to generate consistent business
Create a repeatable system that takes the guesswork out of client attraction and keeps your pipeline full
MODULE TWO: The Follow-Up Formula
Mastering Engagement Without Feeling Pushy
The art of the non-pitch follow-up
Tur engagement into opportunity
Follow-up sequences that actually convert
Exactly when to go for the NO, so you can get more YESes
(and stop wasting time with people who aren’t interested but too polite to say so!)
MODULE FOUR: From Conversation to Commitment
Messaging and Templates for Appointments & Nurturing Long-Term Leads
Confidently asking for the appointment
Become the agent they choose, even months later
Exactly what to say in any stage of the relationship
MODULE SIX: Integration & Implementation
Putting it all together so you can lead with confidence and consistency
Revisit the key tools, scripts, and systems and customize them to fit your unique business
Create your personalized Follow-Up Plan—so you know exactly what to do moving forward
Build a momentum map to keep you consistent and confident long after the program ends
⭐️ Plus ⭐️
Practice Exercises
Real-world exercises to build skill, confidence, and momentum between sessions.
Apply what you learn in real time with simple, actionable homework
Practice scripts, refine your messaging, and test your follow-up flow
Build muscle memory so confident conversations become second nature
Show up to each live session with more clarity, confidence, and results
This is where the magic happens—because implementation creates transformation
Follow-Up Gold Community Forum
A private space to ask questions, share wins, and stay accountable and connected.
Access a dedicated forum to get feedback, clarity, and encouragement anytime
Ask questions as they come up - no waiting until the next call
Celebrate your wins and get inspired by others in the program
Stay accountable and motivated with a community that gets it
You’re not doing this alone - consistent support = consistent growth
Case Study Vault
No Awkward Scripts, Only Real Life Examples
Master the Tone, Style and Vocabulary of Powerful Sales Leaders from Real Life Examples
See Exactly What Works (and Why) – Break down real conversations to uncover the mindset, language, and strategy behind successful follow-up.
Build Confidence Through Modeling – Watch and learn how skilled leaders handle objections, build trust, and move conversations forward—so you can do it too.
You don’t need more leads. You need more leadership.
Follow-up isn’t a task, it’s an act of leadership that turns potential into reality.
We Start Soon - Doors Close For The Rest of 2025 on May 14
Investment: $997* or 2 payments of $597*
(*plus GST)
PAY IN FULL BONUS
Pay in full and get instant access to my exclusive open house training, From Hello to Let’s Work Together: The Art of Open House Connection and Conversion, where you'll learn my proven formula to Convert Visitors to Clients Without Feeling Salesy
$500 value.
⭐️ Program Details ⭐️
We start May 8th and run till June 26
Orientation Call May 8th
Modules 1-6 = live video sessions May 14-June 26
Live Calls are Thursdays at 1pm PST
(You don't have to be on the live calls to get 100% of the benefits of this program)
Lifetime access to all program recordings.
Loads of Case Studies with Real Life Examples
Weekly Practice Exercises
Peer Support Community
Quick Recap — Here’s What You’re Getting Inside Follow-Up Gold
✅ My complete Follow-Up Formula Framework — so you know exactly what to say, when to say it, and how to follow up without feeling awkward
✅ Proven templates and scripts that help you stay authentic and effective
✅ Live coaching and real-time support to tailor your plan to your business
✅ Bonuses to help you plan, organize, and reignite cold leads with ease
Total Value: $2,485
Your Price Today: $997
You already have leads. You already have conversations.
What you need is the system to turn them into clients - consistently.
✨ One deal pays for this 10x over.
⏳ Enrollment won’t stay open forever.
And this is the only time you can get this program with live coaching this year.
Investment $997* or 2 payments of $597*
(*plus GST)
PAY IN FULL BONUS
Pay in full and get instant access to my exclusive open house training, From Hello to Let’s Work Together: The Art of Open House Connection and Conversion, where you'll learn my proven formula to Convert Visitors to Clients Without Feeling Salesy
$500 value.